This Client wanted to use the symbol of a water drop to represent her holistic approach to the practice of Family law. The quiet, calming rejuvenating effect of water.
Ket*tle*ol*o*gy, The Study of Popcorn + Happiness. A Vintage inspired logo. I quote the Client; "Kettle Corn is the happiest food on earth! The Wandering Kettle is all about Positivity, Happiness, & Building up Communities by giving back as we Wander"
The Gordian Knot is a legend of Phrygian Gordium associated with Alexander the Great. It is often used as a metaphor for an intractable problem (disentangling an "impossible" knot) solved easily by thinking creatively. Alexander the Great used creative thinking to "untie" the "untie-able knot" by cutting it with his sword. The second logo image [...]
EVOLUTION Life Science Partners is an investment bank focused on the needs of life sciences and healthcare companies. DNA is the blueprint of life and a foundation of science. Visually, it was appropriate to represent this companies identity as a DNA strand.
Have you heard of the Rider and Elephant metaphor? Direct the Rider (monkey), motivate the Elephant and shape the Path. This logo was developed to illustrate this metaphor as it relates to business practices and how to shape a business culture to maximize efficiency.
The design for the planned community of GreenBelt, Maryland's Hilton hotel was conceived from the idea from the Pear Trees that grow in this planned community. The logo is also fashioned so that it has a relationship with the Hilton "H" logo design.
The imagery for the design of K'sans fashion's logo comes from the owners ties to the 'Ksan village of the Aboriginal people of northwestern British Columbia, Canada. Using the symbols of the tribe, Rainbow Man and Killer Whale and his native Indian name of Golden Eagle to represent the idenity of the K'san clothing line.