This logo was created for a small custom t-shirt design business in Ogden, Utah. A simple type treatment with a figure looking over her bare shoulder.
ApDot Marketing and Advertising.
thomlyonWP20172017-09-10T21:59:36+00:00Have you heard of the Rider and Elephant metaphor? Direct the Rider (monkey), motivate the Elephant and shape the Path. This logo was developed to illustrate this metaphor as it relates to business practices and how to shape a business culture to maximize efficiency.