Mineral Resources International, Inc., located in Ogden, Utah, and are the original harvesters of minerals from Utah’s Great Salt Lake. These labels represent a major update to MRI’s labeling and marketing of their products. Products are grouped into four categories; Food, Sports, Supplements and Topical. Each category is represented with a color change to the label as well as the “shield” design with the overall layout remaining the same to give cohesiveness to brand. Water, the origin of the minerals bottled, is represented by the abstracted wave design of the bottom third of the label.